| New Delhi |
Published: March 3, 2020 4:18:47 pm
Samsung Galaxy smartphones have made it to the list of best-selling phones in the world a number of times. But this time around what’s different is that Samsung had three phones from the Galaxy A-series in the list of top-selling phone models for 2019, according to Counterpoint Research.
I for one never thought the Galaxy A50, A20 and A10 would join the list of best-selling smartphones. Maybe I misunderstood Samsung’s revamped strategy to push its Galaxy A-series as viable alternatives to similar offerings from Oppo and Vivo.
This probably explains why Samsung is suddenly seeing success in the mid-range segment in major markets, thanks to the Galaxy M-series and Galaxy A-series. If you observe closely, the Galaxy M-series is designed for the Indian market, while the Galaxy A-series is more popular in Europe. It’s a smart strategy to market two different series for different sets of users. And things are working in favour of Samsung.
In the case of the Galaxy M-series, Samsung is targeting those users who need a phone battery that will last a couple of days on a single charge, or folks who want a phone with a bright display. I recently reviewed the Galaxy M31, and I found the phone extremely capable for the price it sells for. You can read my in-depth review of the Galaxy M31 here.
The Galaxy A-series, on the other hand, is targeted at someone who does not want to spend a premium on a flagship phone but still aspires to have a device with flagship-like specs. Just take a look at the recently released Galaxy A51. It might be a mid-range smartphone but still packs ‘flagship’ features.
I wouldn’t deny that Samsung is under great pressure from its Chinese counterparts, but its strategy of selling its Galaxy A-series smartphones, at an even higher price is still working. That says a lot about the company’s strategy, indicating that consumers are interested to pay slightly more for a product that offers more value. Yes, Samsung still sells high-end Galaxy S and Note series smartphones, costing over Rs 65,000. Both series are known for targeting consumers who want the best smartphone experience.
The point I want to make is that the success of the Galaxy A-series is an important lesson for Samsung and the smartphone industry as a whole. Simply put, it indicates that many people aren’t willing to spend Rs 40,000 or Rs 50,000 for a new smartphone.
📣 The Indian Express is now on Telegram. Click here to join our channel (@indianexpress) and stay updated with the latest headlines
© IE Online Media Services Pvt Ltd